Duration
60 Hours
Face to Face
From 1st July, 2025 to 12th July, 2025
Monday to Friday
9.00am-12.15pm
1.30pm-4.45pm
Price
€ 5,780.85
IUM Summer University offers unique expertise in Luxury Business & Communication through exclusive experiential learning in our exciting laboratory of teaching.
Experience an intensive summer program delving into the distinctive features of France’s luxury sector and Monaco’s influential position. Master cutting- edge marketing and communication, putting theory into practice through tailored luxury industry visits and rich cultural experiences.
The University Provides Our Students With Significant Academic Insights, International Exposure, And An Entrepreneurial Mindset, All Under The Mediterranean Sunshine.
This course explores how luxury brands navigate the digital world while preserving their essence. We’ll delve into cutting-edge digital strategies and analyze online vs. offline marketing plans, including social media strategies. A field trip to Monaco’s premier shopping district will allow us to compare the physical and digital luxury shopping experiences firsthand.
This course introduces students to the importance of soft skills, international etiquette, and cross-cultural communication in business. The course presents facts about cross-cultural communication in the luxury sector, providing examples from the Principality of Monaco.
This course provides an overview of the foundational aspects of luxury, luxury branding, and marketing, especially regarding communication and distribution, and will highlight the future of luxury.
This course delves into the practical aspects of event creation, organization, and management, leveraging real-world examples to showcase efficient tools and methodologies. Students will apply their acquired knowledge through a hands-on micro-project, culminating in a presentation at the course’s conclusion.
The University can assist enrolled students in their search for accommodation for the Summer University. IUM Student Services will also provide information regarding visas, transportation, entertainment, and more.
Eligible applicants are current college/university students and/or individuals aged at least 18 with bachelor’s, master’s, or higher degrees.
The Luxury Business Management & Communication program at the International University of Monaco provides students with unparalleled international exposure in one of the world’s top luxury hubs.
The program fosters a multicultural learning environment, with students from over 70 nationalities, enhancing cross-cultural understanding and networking.
The curriculum covers key areas such as Digital Luxury Communication Marketing, Luxury Marketing, Event Management in Luxury, and Leadership & Cross-Cultural Communication.
Students gain practical insights into luxury branding, communication, and distribution strategies, preparing them for leadership roles in the luxury industry.
The program includes exclusive company visits and guest lectures from industry leaders, such as Ferrari Scuderia Monte Carlo, Robb Report Monaco, and Grimaldi Forum.
A luxury shopping field trip allows students to compare physical and digital luxury experiences in Monaco’s premier shopping district.
The course is held under the Mediterranean sunshine, providing an immersive experience in one of the most exclusive luxury nations.
A Special highlight of the program is a meeting with H.E. Mr. Didier Gamerdinger, Monaco’s Ambassador to India, providing insights into luxury business diplomacy.
Overall, this program is perfect for students and professionals seeking expertise in luxury business, marketing, and communication, while enjoying an exclusive Monaco experience.
H.E. Mr Didier Gamerdinger,
Ambassador of Monaco to India
A special highlight of the program is a meeting with H.E. Mr. Didier
Gamerdinger, Monaco’s Ambassador to India, providing insights
into luxury business diplomacy.
Participants who successfully complete the program and fulfill all the requirements prescribed will be awarded with a “Certificate of Completion” from IUM.
The fee structure covers the following:
This course explores how luxury brands navigate the digital world while preserving their essence. We’ll delve into cutting-edge digital strategies and analyze online vs. offline marketing plans, including social media strategies. A field trip to Monaco’s premier shopping district will allow us to compare the physical and digital luxury shopping experiences firsthand.
This course introduces students to the importance of soft skills, international etiquette, and cross-cultural communication in business. The course presents facts about cross-cultural communication in the luxury sector, providing examples from the Principality of Monaco.
This course provides an overview of the foundational aspects of luxury, luxury branding, and marketing, especially regarding communication and distribution, and will highlight the future of luxury.
This course delves into the practical aspects of event creation, organization, and management, leveraging real-world examples to showcase efficient tools and methodologies. Students will apply their acquired knowledge through a hands-on micro-project, culminating in a presentation at the course’s conclusion.
Flexible payment options available. Starts On June 10, 2025
