Program Overview
IUM Summer University offers unique expertise in Luxury Business & Communication through exclusive experiential learning in our exciting laboratory of teaching.
Experience an intensive summer program delving into the distinctive features of France’s luxury sector and Monaco’s influential position. Master cutting- edge marketing and communication, putting theory into practice through tailored luxury industry visits and rich cultural experiences.
The University Provides Our Students With Significant Academic Insights, International Exposure, And An Entrepreneurial Mindset, All Under The Mediterranean Sunshine.
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IUM Summer University Program in Luxury Business & Communication
Offers exclusive, hands-on learning in Luxury Business & Communication through immersive, experience-driven teaching.
9 to 12 Months | Online
Starts on : June 25,2026
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Our Instructors
Meet Our Expert Instructor
Cleo Sgouropoulou
Department of Informatics and Computer Engineering
Phivos Mylonas
Department of Informatics and Computer Engineering
DR GEORGE REMOUNDOS
Lecturer - Researcher
DRS NIKKI KROUSOULOUDI
Environmental & Transportation EngineerWho should Join
This program is designed for curious minds who love exploring new ideas, taking on challenges, and working collaboratively. Whether you’re passionate about innovation, eager to build real-world skills, or looking to grow as a confident leader — you’ll feel right at home here.
FAQ
This course explores how luxury brands navigate the digital world while preserving their essence. We’ll delve into cutting-edge digital strategies and analyze online vs. offline marketing plans, including social media strategies. A field trip to Monaco’s premier shopping district will allow us to compare the physical and digital luxury shopping experiences firsthand.
This course introduces students to the importance of soft skills, international etiquette, and cross-cultural communication in business. The course presents facts about cross-cultural communication in the luxury sector, providing examples from the Principality of Monaco.
This course provides an overview of the foundational aspects of luxury, luxury branding, and marketing, especially regarding communication and distribution, and will highlight the future of luxury.
This course delves into the practical aspects of event creation, organization, and management, leveraging real-world examples to showcase efficient tools and methodologies. Students will apply their acquired knowledge through a hands-on micro-project, culminating in a presentation at the course’s conclusion.
